The New England prep school look is timeless and rich with history. Many brands established in New England have successfully cultivated the apparel which makes the prep school style so unique. L.L. Bean’s duck boots, Vineyard Vines’s ties, now Goodees Clothing pullover. One thing that makes Goodees Clothing stand out as an up and coming lifestyle brand is their classy yet outdoorsy New England prep school style. Founder Brian Ayers is a St. Mark’s School alum and current student entrepreneur at Middlebury College in Vermont.
How would you define the Goodees Clothing style?
Original and classy. It’s definitely preppy, but not over the top. I tried to just combine my favorite aspects of popular clothing styles into a single brand.
What inspired you to start your own clothing lifestyle brand?
I started Goodees because I like the look of the current preppy brands, but don’t like how they inflate their prices ridiculously high to make them a status symbol. I found that a lot of other people shared my feelings so I set out to create a brand that delivers the same quality, good looking clothing but puts an emphasis on fair prices and giving back to the community (each design is embroidered with the logo of a non-profit and 5% profit donated to that organization).
Where’s your favorite spot to rock a Goodees pullover?
Everywhere, it has great versatility. I’ve worn it in every situation from out to dinner with my girlfriend’s parents to parties on the weekends. Especially perfect for football game tailgates all fall.
What role did your education at St. Mark’s play in the creation of your brand?
St. Mark’s taught me how to manage my time and prioritize tasks which has been really important in balancing schoolwork, athletics, and running Goodees. It also taught me the importance of teamwork. This summer Nate Lubick, current Georgetown student and St. Mark’s alumn, started working with me and has been instrumental in growing the business. He is unbelievable at marketing and spreading the word about Goodees.
What’s next for Goodees?
Developing our next line of products. We’re experimenting with hoodies, shorts, and long sleeve pocket tees, putting our own twist on each to make them unique.